Miss Mexico Fatima Bosch has been crowned Miss Universe at a ceremony in Bangkok, marking the end of an exceptionally scandal-filled pageant season.
The 25-year-old contestant had walked out of an event earlier in November after a Thai official publicly berated her in front of dozens of contestants and threatened to disqualify those who supported her.
That dramatic turn was followed a week later by the resignation of two judges, one of whom accused organisers of rigging the competition.
These come as one of the world's longest-running beauty pageants faces questions of its relevancy and a declining audience.
Miss Mexico Fatima Bosch has been crowned Miss Universe at a ceremony in Bangkok, marking the end of an exceptionally scandal-filled pageant season.
The 25-year-old contestant had walked out of an event earlier in November after a Thai official publicly berated her in front of dozens of contestants and threatened to disqualify those who supported her.
That dramatic turn was followed a week later by the resignation of two judges, one of whom accused organisers of rigging the competition.
These come as one of the world's longest-running beauty pageants faces questions of its relevancy and a declining audience.
Things took a dramatic turn at a pre-pageant ceremony early this month, when Thai media mogul and pageant organiser Mr Nawat Itsaragrasil told off Ms Bosch in front of dozens of contestants for failing to post promotional content.
When she objected, Mr Nawat called security and threatened to disqualify those supporting her. Ms Bosch then left the room and others joined her in solidarity, in a move that made headlines around the world.
The Miss Universe Organization condemned Mr Nawat's behaviour as "malicious" and Mr Rocha, speaking by video from Mexico, told his Thai business partner to just "stop".
Mexican President Claudia Sheinbaum praised Ms Bosch at that time as an "example of how we women should speak out" in the face of aggression.
During Friday's finals, Mr Nawat posted photos from the audience on his Instagram stories but he was not seen on stage.
After Ms Bosch's crowning, he posted a one-line statement in Thai on his social media accounts, saying: "A billion words that cannot be said".
He also told reporters: "As for the outcome, we leave it to the viewers at home to judge... people everywhere can make their own assessment."
On social media, some fans said the backstage drama helped Ms Bosch clinch the crown, which is Mexico's fourth.
"Next year, whoever walks out will win," one comment read, while another said: "They had to crown her to make up for injustice earlier to save Miss Universe!"
The BBC has contacted the Miss Universe Organization for comment.
On its social media accounts, the organisation praised Ms Bosch, saying "her grace, strength, and radiant spirit captured the hearts of the world".
A week after the walkout controversy, two judges resigned with one of them accusing organisers of rigging the selection process.
Lebanese-French musician Omar Harfouch, who announced his resignation from the eight-member jury on Instagram, alleged that an "impromptu jury" had pre-selected finalists ahead of the final on Friday.
Hours later, former French football star Claude Makelele also announced he'd pulled out, citing "unforeseen personal reasons".
The Miss Universe Organization rejected Mr Harfouch's claims, saying that "no external group has been authorised to evaluate delegates or select finalists".
On Friday, minutes after Ms Bosch's win was announced, Mr Harfouch posted a statement online repeating his allegations of rigging.
In a separate incident, during the preliminary evening gown round on Wednesday night, Miss Jamaica accidentally fell onstage and had to be rushed out of the theatre in a stretcher.
Clips of the incident were shared widely on social media. Organisers later said she was hospitalised but had no broken bones and was "under good care".
The recent controversies, analysts say, underscore the cultural and strategic differences between Miss Universe's Thai and Mexican owners.The pageant events are being organised by Mr Nawat, who is known to fans as the founder and owner of Miss Grand International, a smaller Thai-based contest that is known for its loud social media presence.
Mr Nawat holds the licence to host this year's Miss Universe pageant, while the Miss Universe Organization is being run out of Mexico by businessman Raul Rocha.
It is a relatively new leadership, brought in just before the pageant began.
Thai transgender media mogul Anne Jakrajutatip had previously owned the event, having acquired the pageant from US entertainment company Endeavor in 2022. She made sweeping changes towards inclusivity, allowing transgender women, married women and women with children to participate. She also scrapped the age cap for contestants.
As audiences declined over the years, she sought to monetise the Miss Universe brand, stamping it on merchandise such as bottled water and bags.
In 2023, her entertainment company JKN, filed for bankruptcy, citing "liquidity problems".
She resigned as CEO of JKN just before this year's pre-pageant events and was replaced by Guatemalan diplomat Mario Bucaro.
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